Iwo mavara anofananidzwa ekugadzira makeup packaging anotemesa maonerwo ekutanga emutengi erudzi kana chigadzirwa.Ruvara runoita basa rakakosha mukurongedza zvizorwa, izvo zvinogona kuona manzwiro emutengi uye kukanganisa maitiro avo.Pantone Institute of color studies inosarudza ruvara rwegore negore, uye yakaita saizvozvo kwemakore makumi maviri apfuura.
Mushure mekushandisa nekungwarira, mavara emafashoni anogona kubatsira mabhureki kufambirana nemaitiro uye kusangana nevatengi zvinotarisirwa kuzvinhu zvitsva.Semuenzaniso, muna 2016, crystal powder yaiva yakakurumbira ruvara rwegore, inozivikanwawo se "Millennium powder".Yakapinda mumaindasitiri mazhinji.Pamusoro pekushandisa mucosmetic yekurongedza bhokisi, kunyangwe kubva kufashoni kusvika kune yekushongedza kwemukati, uye kunyangwe zvigadzirwa zvemagetsi, rose element iri kwese kwese.
Maererano nePantone, korari mhenyu yakanga iri ruvara rwegore rapfuura rwepagore nekuti rwakanga ruri ruvara rwakajeka rwairatidza hupenyu, kunyangwe mipendero yaro yaive yakapfava.
Nekusimudzirwa kwechangobva kuitika kwekuchengetedzwa kwezvakatipoteredza kurongedza, mabhizinesi mazhinji anoratidza izvi kuburikidza nekuenderana kwemavara emabhokisi ekurongedza, kwete kungoyeuchidza vanhu nezvekuchengetedzwa kwezvakatipoteredza kuburikidza neruvara, asiwo pabhokisi rekurongedza chigadzirwa.Semuyenzaniso, shandisa recyclable kurongedza zvinhu uye zvichingodaro.
Ruvara runogona kuita kuti chigadzirwa chekurongedza kuve nemukurumbira mune akawanda ekurongedza dhizaini, saka zvakakosha kuti ma brand anzwisise kuti ruvara uye psychology yevatengi zvakapindirana sei.
Packaging ruvara uye kutarisira kwevatengi
Nekukurumidza kuvandudza tekinoroji uye hungwaru hwekugadzira, vanhu vazhinji vane shungu yekudziya uye kuve vanhu, uye inodziya yemavara makeup box inogona kuita kuti vatengi vanzwe kudziya uye kufara.Vazhinji vatengi vanopedza nguva yakawanda vari online, kunyanya pasocial media.The brand side inogona kushandisa zvizere izvi.Mavara anodziya uye ehunhu anogona kukwezva kutarisa kwevatengi.Zvese izvi zvakakosha kubata psychology yevatengi, izvo zvinoita kuti vatengesi vanzwe kudziya uye kugamuchirwa.
Gradient
Mumakore mashoma apfuura, imwe tsika yekurongedza dhizaini ndeyekuchinja zvishoma nezvishoma.Iwo mavara makuru anofananidzwa nemavara akafanana kuti aumbe nyoro gradient.Semuenzaniso, tsvuku, orenji uye yero zvinogona kunyatsobatanidzwa nepinki.Pamwe chete, aya mavara anogona kuumba gradient inozonyatso tora kutarisisa kwevatengi.
Popular mavara
Zviri nyore kufambirana nemaitiro akakurumbira uye interweave ane mukurumbira brand logos.Kuwedzera ruvara rwepop kune kana kuchimisa seruvara rwekumashure muruvara rwegore kunoita kuti zvive nyore kukwidziridza chero make-up package kuti ive pop maitiro nekukasira.Kuenzanisa kwakapusa kwemavara kunowedzerawo kudziya uye kufarira, zvichiita kuti dhizaini yekurongedza iwedzere kutaridzika.
Zvinhu zveruvara
Imwe nzira yakaoma kuita yekurongedza kuve nerazvino rine mukurumbira ndeyekungoisa zvinhu zveruvara irwo pakugadzira kwayo.Kuwedzera zvimiro zvemavara kune izvo zvinhu pachazvo zvinogona kuwedzera dhizaini.Girafu yakapusa, kunyangwe chimiro uye chimiro chinogona kuenderana neruvara rwegore.
Rudzi rwemaitiro uye kutevedzera maitiro, zviri nyore kukanganisa kutenga kwevatengi.Kuchengeta neazvino mavara marongero uye maitiro kwakakosha kune chero mhando.Brand uye kuziva kwemutengi zvakabatana uye zvinoita basa rakakosha mune yevatengi psychology.Rudzi rweese aya mabhokisi ekushongedza anoita basa rakakosha mukutora kwevatengi uye kutengesa.Kuti ushandise zvakanyanya kunaka kwemavara, zvakakosha kushandirapamwe nevagadziri vezvipo zvecosmetic bhokisi kuti uwedzere kukanganisa kwekuunza chigadzirwa.
Nguva yekutumira: Jun-15-2020